Are Aliens Listening to Us?

Are Aliens Listening to Us? To the best of our knowledge, we are alone in the universe. However as a civilisation we have always wondered if life exists beyond the stars. What would they look like?, Would they come in peace? Do they even know of our existence? The answer to this question largely depends […]

The Secret Behind Coca-Cola Marketing 

The Secret Behind Coca-Cola Marketing Coca-Cola is for many the definitive soft drink. Popular worldwide, this caramel coloured soda can be found in 193/195 countries, with just North Korea and Cuba limiting it’s availability. First invented on the 8th May 1886 by Dr. John Pemberton in a small Atlanta-based pharmacy. In the first year, Pemberton […]

Apple’s Award-Winning Marketing Strategy 

Apple’s Award Winning Marketing Strategy After years of dominating the technology market, Apple has become synonymous with the words ‘brilliant, ‘creative’, and innovative. Apple is one of the greatest marketers of all time, with the iPhone becoming arguably the most popular and recognizable Smartphone in the world. Apple’s consistent marketing excellence is built on a […]

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