Brand Catalyst


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SignHealth is the healthcare charity for profoundly Deaf people, whose first language is signing. We helped the charity to reposition itself from a charity focused on mental health to one with a broader health focus. Gaining appropriate healthcare is difficult for Deaf people because health providers have not overcome the language barrier. This problem can be as simple as making an appointment to as complicated as describing symptoms and understanding diagnoses.

The brand idea for the charity is to Energize Change between healthcare providers and their Deaf clients and to raise awareness of the relative poor health of the Deaf community because of the language barrier.

As well as the strategic repositioning we advised on the name change, created the brand idea Energizing Change and designed the full identity.

Nicholson McBride was one of Brand Catalyst's first clients. Established in the 1980s Nicholson McBride has led the field in helping people reach their potential, thereby enhancing the performance of the organisations they work for.

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We worked on developing a powerful brand idea and personality, from which we created a new identity, website, collateral and brochure.

"Brand Catalyst quickly got to the heart of our business, created a powerful brand idea and a new identity that will spearhead our growth strategy." John Nicholson, Chairman Nicholson McBride

Download their brochure here> or look at the Nicholson McBride website here>

The Mortgage Works is the mortgage broker- focused subsidiary of the Nationwide Building Society, formerly owned by Portman. We were asked to design an online guide to the new web-based service for these mortgage intermediaries.

We sourced a leading pair of information designers from our Off the Grid network and created the 10 minute guide as an interactive pdf, click here to view it>

We have helped Nokia create powerful presentations to the New York analyst community, working on the structure and content and creating sophisticated digital presentations with embedded animation and sound.

Skimondo is a new generation of satellite navigation systems targeting the skiing and snowboarding community. We worked with Skimondo's start-up team to devise a clear positioning and to create a visual identity. Skimondo is launching on trial in Verbier during the 2007-8 season.

Working in the tableware sector for The Tabletop Company we developed a clear portfolio strategy across the business's brands and created a new gifting offer - Three Wishes. As well as creating the name we developed the full visual identity and packaging concepts. Three Wishes has since been sold to The Rayware Group and is one of their leading brands, click here for The Rayware Group's site>

Ethical food labels have proliferated over the last five years. Freedom Food is the ethical food mark owned by the RSPCA. We worked with the Freedom Food team, helping them to develop a market focused business strategy that would focus the business for the next five years.

Our work included conducting interviews with internal stakeholders and external observers of the ethical food market. We developed alternative scenarios within our recommendations and debated the optimum way forward with the management team.

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