Home


Peter Shaw founded Brand Catalyst on 1st   September 2005. 

He has been working as a brand strategist on brands, famous and niche, for over twenty years, at Research International, Saatchi & Saatchi, CLK and Corporate Edge. 

He was one of the management buy-out team that bought CLK and Michael Peters Ltd in 1997 to form Corporate Edge, then the largest independent branding consultancy in the UK. 

Peter is a full member of D&AD and sits on the editorial board of The Journal of Brand Management.

.................................................................

Fiona Myles is a highly experienced brand consultant and has been working with Brand Catalyst since its inception. 

She has worked for Wolff Olins and Elmwood. A particularly creative thinker she has been working closely with the Design Council in recent years helping manufacturing groups better grasp the potential of a strategic approach to brands.

Fiona originally trained as an architect and has an MBA from Cranfield.

.................................................................

Allan Burrell is a highly talented designer and has worked for various London-based design agencies, including Corporate Edge where he was a design director.

Allan specialises in creating brand identities and has led a broad range of design projects across financial services, fmcg, government, hotels, B2B services and real estate.

 


 

 

 

 

 

 

 

 


Ever since the .com bubble burst the marketing services sector has been polarising, between agency juggernauts and an ocean of smaller, specialist outfits. 

We wanted to grasp the opportunity to create an approach that would deliver the reassurance of the big agency and the skills and experience that exists 'off the grid'®.

We have a core of senior people who can add significant value to our clients’ businesses, people who have big brand experience, agency and client side. 

We select additional talent as we traditionally shopped for food, browsing the market for the freshest and most attractive ingredients - so we select the best, most appropriate people for each job. The buck stops there too.  Working with people who are responsible for their own livelihoods means that they are far more likely to deliver the goods.

 

Our skills span research, strategy, ideas and design.

We are particularly adept at sorting through complex issues and defining clear and effective brand strategies, with powerful ideas at their core.

At our core is the ability to identify the areas that an organisation can own and to create powerful ideas around those.

 

 

 

 

 

 

 

line

© Brand Catalyst 2008   Catalyst ®, Brand Catalyst ® and Off the grid ® are registered trademarks of Brand Catalyst Ltd